When are public announcements (PAs) advised against being made?

Public announcements (PAs) are advised against being made less than 10 minutes to landing primarily due to the critical focus required during this time for both flight crew and passengers. This period is often characterized by increased activity and preparations for landing, including securing the cabin and ensuring that all safety measures are in place. Making announcements during this time can distract passengers and crew from these important tasks, potentially compromising safety and efficiency.

Additionally, less than 10 minutes before landing is generally when cabin crew are heavily engaged in ensuring that passengers are seated with seatbelts fastened, stowing luggage, and performing final checks for safety. These actions require clear and undivided attention, making extraneous announcements unnecessary and potentially disruptive.